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How to write a captivating headline

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Writing a captivating headline is an essential skill for content creators. A headline is the first thing that readers see, and it can make or break the success of your content. Here are some tips to help you write a captivating headline:

  1. Craft a one-sentence synopsis: Write a one-sentence summary of your piece to get a clear understanding of the main point of your piece and the message you’re trying to convey to your readers. This sentence can be tweaked to become a perfect title for the piece too.
  2. Identify your SEO keyword: Identify the keyword that you want your blog post to be categorized under in Google searches. This will help you craft a headline that is optimized for search engines1.
  3. Use numbers: Use numbers to give concrete takeaways and make your headline more specific.
  4. Use emotional objectives: Use emotional objectives to describe your reader’s problem and create an emotional connection with them.
  5. Use unique rationale: Use unique rationale to demonstrate what the reader will get out of the article and make it stand out from other articles on the same topic.
  6. Use what, why, how, or when: Use what, why, how, or when in your headline to make it more specific and informative.
  7. Apply the information gap: Create curiosity by applying the information gap technique in your headline3.
  8. Use storytelling: Use storytelling to create an emotional connection with your readers and make them want to read more.
  9. Reveal a hitherto unknown secret: Reveal a hitherto unknown secret in your headline to create intrigue and curiosity among readers.

Remember, a good headline is one that grabs attention, summarizes the content, and encourages social media shares. I hope these tips help you write captivating headlines!

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